Book Club
Virtual Class via Zoom
About This Event
We're kicking off a fast-paced, 4-week book club on The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional by Chris Voss & Steve Shull. If you want to defend your value, reduce discounting, and win listings with confidence, this is for you. What You’ll Get: ---- Week 1: Mindset & Foundations Value-based confidence, spotting whether you’re the “favorite” or just a comparison. ---- Week 2: Tactical Empathy & Objections Language that makes clients feel understood and surfaces “elephants” early. ---- Week 3: No More Free Consulting + Let Them Say No Boundaries that protect your time and increase trust. ---- Week 4: The Lasting Impression Endings that generate referrals, plus your personal “full-fee” scripts & rituals. ------ Format - Quick recap + 1–2 high-impact ideas - Short role-play or script tweak you can use today - One takeaway action before the next session ------ Who ShouldJoin New and seasoned agents who want higher conversion, fewer fee concessions, and calmer negotiations.