

Summits to Success
Our Mentoring Team is thrilled that you have chosen our company to lay the foundation for your real estate career and we look forward to a long and successful partnership! Our leadership team is dedicated to finding and cultivating quality agents who are committed to their craft. One of our main focuses is to hire and train agents who have a strong desire to be the most knowledgeable in their industry and to be respected among their colleagues and clients. With that focus in mind, we have developed the “Summits to Success” Mentoring Program at Douglas Realty to raise the bar in our company and also the industry.
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Broker Introduction
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REALTOR® Toolkit
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Staff Members & Mentors
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Possible Areas of Expertise / Types of Transactions
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Company Policies
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Transaction Creation & Document Upload
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Brokerage Relationships
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Exclusive Right to Sell Residential Brokerage Agreement
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Disclosures
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Exclusive Buyer/Tenant Residential Brokerage Agreement
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Residential Contract of Sale
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Contingencies
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Transaction Flow & What to Expect (Listing Side // Buyer Side)
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The Role of the Title Company & What to Expect
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The Role of the Mortgage Company & What to Expect
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Where Do Leads Come From?
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Types of Leads
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Prospecting
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How to Manage Conversations to Convert Leads
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Before You Start
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Listing Presentation Preparation
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Listing Presentation
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Setting Expectations
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Introduction
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Program Breakdown
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The Importance of Marketing
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Planning Ahead: Budget & Focus
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Customer Avatar
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Your Personal Marketing Flywheel
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Legal Advertising Requirements
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The Importance of Story
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Marketing Yourself
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The Importance of Follow-Up
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Your Top 50
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Print & Hard-Copy
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“Real Life”
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Social Media/Online
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The Importance of a CRM
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Example Transaction
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Listing Marketing Plan
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Additional Open House Information
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After the Open House - Follow Up
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Tips for Converting Potential Buyer Leads
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The Importance of Open Houses
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Networking & Friendships
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Social Media
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Videos
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Resources
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MAP: Year Overview
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MAP: Week-By-Week